Linkedin is one of the best social media tools in a professional’s toolkit. It’s also one of the most misunderstood. It can be intimidating for a beginner. I’ve compiled a list of five basic steps for anyone interested in learning about the service.
1. Create An Interesting, Keyword-Rich Headline
Just like a news article or a blog post, the headline is what will draw people into your profile. So, make it interesting, compelling and keyword-rich.
2. Fill out Your Work And Internship Experience Thoroughly
If you only use Linkedin for one reason, make it to showcase your “social resume.” A 100% complete profile should resemble your resume in a social media friendly format. It’s in your best interest to provide important details about every position and internship you have had in the past.
3. Use The Who-To-Follow Suggestions
This is the easiest way to find people from previous internships, jobs and even college classes. Connect with them. The more connections you have, the more you will likely get out of the social network. This is especially true when you consider that most opportunities will arise from those second and third degree connections (“the friends of friends scenario.”)
4. Join Groups
It’s mind-boggling to me how many Linkedin users ignore the groups feature. Just about every industry and college has an active Linkedin group. Some groups are more active than others. Seek them out and participate.
5. Take Advantage Of The Recommendation Feature
Again, another feature that is horribly under-utilized. Recommendations from coworkers, bosses, clients and business partners add instant credibility to your profile. If used correctly, it’s an instant endorsement of your great work ethic and accomplishments.
