Building your marketing moat means more predictable results

I help Founders and Heads of Marketing get off the content hamster wheel and build marketing assets that punch way above their weight and compound over time.

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As Seen In

Does it feel like you're throwing spaghetti at the wall?

You’re doing a lot of marketing activities, but you aren’t sure if it’s working or you’re just wasting your marketing budget and going in circles.

You’re producing a lot of content, but it’s not consistently filling your pipeline with sales-qualified leads (SQLs).
The vast majority of your business is word of mouth, and it feels tenuous and not scalable.
You’re missing upselling and cross-selling opportunities for that sweet expansion revenue with existing customers.
You’re a small team and struggling to keep up with all of your copy and content needs.
You want to produce more case studies and customer success stories but you don’t have systems and processes for how to do this.

How we can work together to solve these challenges

I’m a strategic marketing thinker who also loves to execute evergreen strategies that actually work for the long haul instead of bouncing from one platform or new shiny object to the next every few months.

I work with clients in businesses in the following ways.

Content Marketing
Strategy & Messaging

Producing a conversion-focused content strategy and then, turning it into powerful deliverables that drive real results. All are powered by my signature Content Moat Framework.

Conversion Copywriting

Crafting killer copy that turns heads—and drives serious business results. My clients hire me for site rebrands and revamps, landing pages, email marketing nurture sequences, sales outreach campaigns, newsletters, and organic and paid social media copy.

Engaging
Longform Content

Creating longform content that converts—case studies, blog posts, and more that drive real business results. From building brand love on social to ranking on page one of Google for your bottom-of-funnel (BOFU) keywords, I’ll make sure your words work as hard as you do.

Don’t take it from me!

Here’s what some of my clients have to say. 🙌

We worked with Jessica to write a batch of customer stories, while we were still hiring our in house content marketer. Jessica was responsive, always met her deadlines, conducted interviews on her own, and our customers were happy with her process.

Branca Ballot

VP of Marketing, Glide

“Two words: hire her! Jessica wrote great, carefully researched copy and provided a marvelous marketing plan. She knows all the tricks, tips and methods to help your business grow.”

Vickie MacFadden

Founder, PROMORx

Jessica is an excellent marketer and always brings constructive ideas to keep pushing on growth. It's her mix of SEO and content experience, matched with the ability to work fast and efficiently that makes her a great fit for any SaaS. I'll work with Jessica again!

Brian Casel

Founder, Clarityflow

Hey, I’m Jessica, a conversion content marketer & copywriter. 👋

I’m a strategist who also loves to execute campaigns.

I’ve helped over 75 B2B businesses get clear on their content strategy, refine their messaging, and amp up their marketing assets.

I’ve spoken at half a dozen in-person conferences in the U.S., Australia, and Thailand, as well as dozens of virtual webinars, workshops, and podcast guest appearances.

I’ve also been featured in WSJ, The Next Web, MicroConf, TMBA, Wynter, Social Media Examiner, Semrush, HubSpot, SXSW, and MSN UK, among many others.

We're a great fit if...

Your business is a B2B SaaS startup, professional service firm, or agency with at least $100,000 in annual revenue or have more than 25 paying customers.
You see differentiated messaging as the key to driving growth through content marketing.
You’re looking for a strategic marketing partner who’s scrappy and hands-on. Someone who will help you craft your strategy and then roll up their sleeves to execute it, all without the hefty agency price tag.
You appreciate collaboration and want to work with someone who makes the process fun, engaging, and results-oriented.

“We couldn’t be happier with the work that Jessica has done for us. She’s helped us capture wonderful customer case studies and has always been reliable and easy to work with. With Jessica, we now have fresh, engaging, SEO focused content which ultimately helps us grow as a brand. I would highly recommend Jessica to anyone.”

Michael Caslowitz

Co-Founder, Reftab

“Massive thanks for helping us write some killer copy, especially our manifesto. Jessica has also been helping us level up our content across the website and blog, including organizing case studies and testimonials.”

Isaac Smith

Founder, TeamUp

Hear from more happy clients 🙌

“Jessica really helped us see what old content we had that could be updated to improve our SEO performance. Then she dove right in and took care of things, from organizing the priority of what content to focus on, making updates, and keeping us in the loop as she did it all. I'm impressed with her insights around our website analytics and understanding what it would mean to our company's bottom line, too! Overall, working with Jessica was a stress-free and very smooth experience I'd highly recommend.”

Nathalie Lussier

Founder, AccessAlly

Ready to build your marketing moat?

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Additional Content Marketing & Copywriting Resources

Here are some free marketing resources you may be interested in.

A No-Fluff Founder’s Guide to Content Marketing

In this short read, discover some of the biggest traps that I see founders fall into, and how to avoid them.

Read the full article →

My Process for Ghostwriting Thought Leadership Content

I ghostwrite content for a lot of founders, C-level executives, and VPs. Here is how I approach it.