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“I love the approach Jessica Malnik wrote about in her newsletter some time ago. She asks AI to draft a post on a topic so she can understand what NOT to write about. If AI can spit out quickly, you know there are a billion posts with those talking points already. If I was doing content creation these days, that would be my first step now for sure.”
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Jessica Malnik works with B2B SaaS and professional service firms to build marketing moat that compound over time using her signature content framework. As both a strategist and executor, she helps clients develop strategic content marketing roadmaps, scale content production, and provide guidance on campaigns and individual pieces.

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