You’re doing a lot of marketing activities, but you aren’t sure if it’s working or you’re just wasting your marketing budget and going in circles.
I’m a strategic marketing thinker who also loves to execute evergreen strategies that actually work for the long haul instead of bouncing from one platform or new shiny object to the next every few months.
I work with clients in businesses in the following ways.
Producing a conversion-focused content strategy and then, turning it into powerful deliverables that drive real results. All are powered by my signature Content Moat Framework.
Crafting killer copy that turns heads—and drives serious business results. My clients hire me for site rebrands and revamps, landing pages, email marketing nurture sequences, sales outreach campaigns, newsletters, and organic and paid social media copy.
Creating longform content that converts—case studies, blog posts, and more that drive real business results. From building brand love on social to ranking on page one of Google for your bottom-of-funnel (BOFU) keywords, I’ll make sure your words work as hard as you do.
I’m a strategist who also loves to execute campaigns.
I’ve helped over 75 B2B businesses get clear on their content strategy, refine their messaging, and amp up their marketing assets.
I’ve spoken at half a dozen in-person conferences in the U.S., Australia, and Thailand, as well as dozens of virtual webinars, workshops, and podcast guest appearances.
I’ve also been featured in WSJ, The Next Web, MicroConf, TMBA, Wynter, Social Media Examiner, Semrush, HubSpot, SXSW, and MSN UK, among many others.
In this short read, discover some of the biggest traps that I see founders fall into, and how to avoid them.
I ghostwrite content for a lot of founders, C-level executives, and VPs. Here is how I approach it.
My twice-a-month newsletter and podcast dedicated to helping founders, CEOs, and marketers lead remote-first and hybrid teams.
Each month, over 2,200 founders, CEOs, and marketing leaders receive a compilation of free remote leadership and marketing resources in my newsletter.
Jessica Malnik works with B2B SaaS and professional service firms to build marketing moat that compound over time using her signature content framework. As both a strategist and executor, she helps clients develop strategic content marketing roadmaps, scale content production, and provide guidance on campaigns and individual pieces.