Engaging
Longform Content

I create longform content that converts—case studies, blog posts, whitepapers, and more that drive real business results. 

From building brand love on social to ranking on page one of Google for your bottom-of-funnel (BOFU) keywords, I’ll make sure your words work as hard as you do.

And, on more than one occasion, Google even shared one of the posts that I wrote for a client on Twitter.

Now I specialize in writing B2B content, including: 

  • Long form blog posts 
  • Case studies and customer success stories 
  • Industry reports 
  • Email drip campaigns 
  • Whitepapers 
  • Ebooks

What happy clients say about
working with Jessica

Jessica did an excellent job synthesizing complex, highly technical information for our content, promoting our upcoming AI certification, and turning it into clear, accessible content. She took feedback well, and was easy to work with.
Wren Noble
Wren Noble
In my career as a Content Marketing Manager, I've worked with a lot of freelance content writers. Jessica is up there with the best of them. I've hired her to fulfill a variety of content needs, from casual blog posts to in-depth white papers, and in every case, Jessica has delivered solid, authoritative, and highly readable content that resonates with our audience. She's a great writer and editor, and is a pro at gathering the necessary information to produce great content, both through her own research and by eliciting robust creative briefs from clients.
Nick O'Brien
Jessica was a pleasure to work with. Her communications about the assignment's purpose and deadlines were clear, and she was able to digest the materials we provided as intended.
Kera Bartlett Binns

What's it like to work with me?

I always start with a process, because it ensures you get the content you are actually looking for in less time and with less back-and-forth revisions.

1. Content Brief

A clear, detailed content brief is key to any successful piece of content. 

Why? Because it answers the important questions: 

  • Who is the audience? 
  • What is the angle and positioning? 
  • Which key points should be included?
  • What are the headers and subheads? 
  • Does the piece need custom graphics, videos, or screencasts? 

Never written a project brief? No problem. 

After writing hundreds – maybe thousands – of content briefs, I turned my content brief template into a simple questionnaire that I’ll share with you.

Best part – it will only take you – or someone on your team – less than 15 minutes to fill it out. It saves time on back-and-forth Zoom calls and reduces the amount of editing time.

2. Content Positioning/POV

Next up is the research phase. 

What’s the goal of this piece of content? 

How will this piece of content demonstrate your expertise and authority? How will it help you establish trust? 

Your content needs to serve a purpose. I can tell you sharing information that anyone can find with a quick Google search isn’t going to cut it. 

That’s why I’m here. I do a deep dive into your brand and the unique insights needed for the post so your content can: 

  • Establish authority 
  • Demonstrate expertise 
  • Build trust 

Now, every post is different, but here are some things that I might do during this phase. 

  • Discovery call with a subject matter expert (your team, a customer, etc.)
  • Sourcing quotes from industry leaders via email or social media 
  • Conducting expert interviews 

(Note: Expanded round-up posts can also help with content distribution since most people who are quoted in something will share it on their own social media channels if asked.) 

3. Outlining the post

A well-written outline is the framework for a great post. 

It ensures that the important parts of the project brief are baked into the content piece and everything stays on track. I write a detailed outline for every post.

For new clients, I share the outline for the first post. Early feedback helps cut down on the editing cycle and makes sure we’re all on the same page. 

Once we get into a rhythm, I keep writing the detailed outlines for internal use, but only share the blog post draft so you can focus on the final piece. 

4. Writing

Time to write the post. 

At this point, I’ve already sourced the expertise and established the positioning. All that’s left to do is turn the outline into a polished post. 

Once the post is ready to go within the agreed upon deadline, it’s sent to you for review. My typical turnaround times are 5-10 business days.

5. Editing

I want you to love the content. 

That’s why I offer up to 3 rounds of revisions for each project. Most of my clients only use 1 round of revisions, if any. This process is in place so we get the content right the first time around.

6. Publishing

Once approved, it’s time to format and publish the post. 

If you use WordPress or Ghost, I have a publishing process SOP and a small team that handles the final post optimizations and formatting in your CMS.

7. Promoting + Remixing your content

Promoting the content is just as important as the quality of the piece. 

I’m happy to provide social media copy, an email blurb, and suggestions to help you promote the post.

Hear from more happy clients 🙌

"Myself and the team have a great appreciation for the incredible work you've done for us. Some of your blogs have become a cornerstone of our content and have consistently ranked as our top-performing pieces over the years. Your talent and dedication have truly made a lasting impact.
Marisa Costales
Jessica is a strong writer who understands ecommerce, and is able to think strategically about marketing content. She is organized and responsive. We never had to worry about her meeting deadlines.
Sara Clemence
A really great article, I loved how you elaborated on every point and connected the analysis, graphics and quotes together. Love the intro, the note you added — basically everything.
Tamara Omerovic

Ready to work together on your longform content?

If you are business meets these criteria, then we’re a great fit:

  • Your business is a B2B SaaS startup, professional service firm, or agency with at least $100,000 in annual revenue or have more than 25 paying customers.
  • You see differentiated messaging as the key to driving growth through content marketing.