From site redesigns and landing pages to email drip campaigns and newsletters, I write copy for B2B SaaS, professional service firms and agencies.
These days, I do a lot of work producing marketing copy to support demand gen, product marketing, and sales enablement efforts.
I always start with a process, because it ensures you get the copy you are actually looking for in less time and with less back-and-forth revisions.
A clear, detailed project brief is key to any successful piece of marketing copy.
Why? Because it answers the important questions:
Never written a project brief? No problem.
After writing hundreds – maybe thousands – of project briefs, I turned my project brief template into a simple questionnaire that I’ll share with you.
Best part – it will only take you – or someone on your team – less than 15 minutes to fill it out. It saves time on back-and-forth Zoom calls and reduces the amount of editing time.
I do an initial dive into your brand, your product(s), and your ICP.
Now, every project is custom, but here are some things that I might do during this phase:
Every project is different but every client wants the final project in their hands quickly. That’s why I do everything I can to ramp up and shorten the research process. For most projects, I can do this within 1-2 weeks.
Whether I do this in a Google Doc for a sales outreach campaign, a Miro board for an email nurture sequence or in a lo-fi mockup in Figma for landing pages, the process is similar.
The goal is to map out all of the elements needed for this project. For new clients, I share the outline. Early feedback helps cut down on the editing cycle and makes sure we’re all on the same page.
At this point, all that’s left to do is turn the outline into polished copy.
Once the copy is ready to go within the agreed upon deadline, it’s sent to you for review.
My typical turnaround times are 5-10 business days.
I want all of my clients to get work that not only produces results but also that they genuinely love.
That’s why I offer up to 2 rounds of revisions for each project.
At the revision stage, I can also produce another lo-fi mockup in Figma with all of the copy included.
Then, I’ll work with you and your designer (or design team) to get this project mocked up.
Once the project is live, we’ll do a post-mortem. In addition, I’m happy to provide a report 30 or 90 days post-launch.
If you are business meets these criteria, then we’ll probably be a great fit:
Ready to get started?
Jessica Malnik works with B2B SaaS and professional service firms to build marketing moat that compound over time using her signature content framework. As both a strategist and executor, she helps clients develop strategic content marketing roadmaps, scale content production, and provide guidance on campaigns and individual pieces.