Don’t be afraid to go the extra mile!

I get it! We all live crazy busy lives. We are guilty of taking shortcuts to save time, money, energy, whatever. Many shortcuts are great. I take them all the time. For instance, there’s the shortcut that saves me 5 minutes of my drive when I’m running late for work.

But, there are other places where shortcuts are less than ideal. Is it really worth saving $100 on airfare, if meant getting in a plane flown by a known terrorist, instead of a licensed pilot? This should be a no-brainer.

Now, this may be an extreme example, but my point is sometimes, it’s worth it to put in the extra effort, time, and money to do things the right and/or safe way. This goes for everything in life. Think of it, like this. You wouldn’t dream of taking reckless shortcuts when you were applying for a job so why do it after you get the job? Many people forget this. If it helps, think of everyday like it’s your “first day of work.”

Going the extra mile and doing things the right (and often times methodical) way can speak volumes about yourself and your character. I promise your hard work, determination and dedication won’t go unnoticed. So next time, you find yourself at a cross routes between taking a shortcut or not. Think about going the extra mile!

Jessica Malnik works with B2B SaaS and professional service firms to build marketing moat that compound over time using her signature content framework. As both a strategist and executor, she helps clients develop strategic content marketing roadmaps, scale content production, and provide guidance on campaigns and individual pieces.
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