Popularity: It’s Not All That It’s Cracked Up To Be

It seemed like popularity determined everything when we were still in school. My high school was very much like the movie Mean Girls. My high school was the epitome of dysfunctional and cliche-y. We had our “Mean Girls” table, a table for the art geeks, another for the band members, another for the jocks, another for the geeks, etc.

All of our klout was based on how we acted and who we hung around with. To tell you the truth, it was miserable. Then a great thing happened. You enter the workforce (usually after college) and you realize the pathetic standards of popularity go out the window.

Insert huge of sigh of relief.

Your boss, co-workers and clients could care less if you were the popular cheerleader in high school. They probably don’t care if you are popular now. All they are interested in is that you get your work done as well as a little thing called INFLUENCE.

Influence is a big deal. It’s what separates the most successful people from the rest of the pack.

Being popular just means that you have lots of “friends.” Being influential means that you can get your friends to do some sort of call to action. This is huge. It means that you have the charisma, talent and communication abilities to convince those around you to do a certain task. That, my friend, is the sign of an exceptional manager.

The influence principles applies both on and offline. Spend that time creating and nurturing meaningful relationships as opposed to amassing a ridiculously large friend base.  That’s the secret to building influence and trust.

How are you working to build influence in your career? Please leave your comments below in the comment section.

Jessica Malnik works with B2B SaaS and professional service firms to build marketing moat that compound over time using her signature content framework. As both a strategist and executor, she helps clients develop strategic content marketing roadmaps, scale content production, and provide guidance on campaigns and individual pieces.
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