If you want more people to read your content, you need to follow the WIIFM framework, and think about what’s in it for THEM, not YOU.
WIIFM stands for, “What’s in it for me?” Or, another way to think about this is why should anyone care about what you are creating?
While it is usually not intentional, most content that marketers write is pretty self-serving.
You wouldn’t go to a bar and simply shout at the top of your lungs about how amazing you are, your last accomplishment and why your God’s gift to the world.
That’s exactly what many brands do when they only talk about themselves and how great their products are on their blog, Twitter account or Instagram feed.
A better strategy is to put yourself in your customers’ shoes (or potential customers). Think about what they need and care about, and then write content that speaks to that.
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Here are five more things worth reading this month.
- You may want to think twice before you book travel through booking.com. (There’s also some good marketing and pricing lessons baked in this piece.)
- Are we all hiding from this uncomfortable truth?
- A good editor is worth their weight in gold.
- Most marketing is mediocre. Here is how to stand out.
- This is one of the most thorough posts that I’ve read about the ups and downs of running a six-figure business.
Some things I wrote around the web
- In this post for Social Media Examiner, I share several strategies for how you can reverse engineer your competitors’ Facebook ads.
- On the Namecheap blog, I talk about why hard work and hustling are not the same thing. Hustling is often focusing on inputs at the direct expense of results.
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