Content strategy and copywriting for remote work and ecommerce software companies (and the service providers that support them)

Ashley wasn’t looking for a copywriter. She was gearing up to fix her org’s homepage, a long-overdue project for a fast-growing skincare membership association. But what started as a “let’s clean up the copy” initiative quickly turned into something messier: She didn’t want to throw more words at the problem.  “There were no patterns at all,” she said. “It was like people are lost in the woods, and we are not giving them a flashlight.”  She wanted clarity and a messaging partner who could help her team find it before they wandered too far down the wrong path. Fixing a

This SaaS founder had done something most early-stage teams struggle with for years. He built an actual inbound engine. No agency. No paid ads. No growth hacks. Just focused, consistent SEO work that drove thousands of visitors to the site every month. On paper, it looked like it was working. Traffic without trust is a dangerous illusion. It looks like momentum on paper, but behind the scenes, it quietly bleeds time, money, and good prospects. That’s because this traffic wasn’t turning into leads. Bounce rates were high. The sales conversations that did happen weren’t going anywhere. And the homepage read