Articles on the Business of Copywriting

Clearscope Review 2025: How I Use It to Rank On Google, Influence LLMs, and Build Content Moats

SEO isn’t dead. It’s evolving. And in 2025, you aren’t just competing for the top spot on Google and Bing rankings anymore. You’re competing for visibility inside AI chatbots and LLM answers, which means content optimization has to go beyond …

How a marketing leader turned a stalled website project into a strategic messaging reset

From SEO traffic to actual marketing traction

My theme for 2025 – Connection

Reflecting on my 6th year In business

My Theme for 2024 – Sustainable

Reflecting on my 5th Year In Business: Top Highlights and Lessons Learned

My process for ghostwriting thought leadership content

How to Write a Great B2B Blog Post Intro

My Theme for 2023 – Level Up

Reflecting on my 4th Year In Business: Top Highlights and Lessons Learned

The No-Fluff Small Marketing Team Guide: How to Avoid 7 Content Marketing Traps

Dive into the strategies, tactics, and trends that are actually working today without the fluff.

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Jessica Malnik works with B2B SaaS startups, professional service firms, and agencies to build marketing moats that compound over time using her signature content moat framework. She’s a strategic marketing thinker who delivers conversion copy and engaging long-form content that works as hard as you do.