Jessica Malnik

Content strategy and copywriting for remote work and ecommerce software companies (and the service providers that support them)

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Featured Posts

My Theme for 2026 – Systems

Jessica Malnik February 2, 2026

For the past 12 years, I’ve shared my theme for the year in a blog post. It’s a tradition that started as a way to reflect on what worked, what didn’t, and what I want to focus on moving forward. In 2025, my theme was Connection. The idea was to go deeper in my business relationships, with friends and family, in the things that light me up. It didn’t happen. Not in some dramatic, everything-fell-apart way. The truth is simpler and a little embarrassing. The goals I was actually working toward were in direct conflict with the lofty word I’d

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Reflecting on my 7th Year In Business: Top Highlights and Lessons Learned

Jessica Malnik December 26, 2025

I took this photo in October on a layover in Taipei. A glowing sign above the C4 gate read “The Metaverse Waiting Lounge.” It felt like a fever dream (Well really the entire C and D concourses at Taipei airport did) full of jet-lagged travelers, neon lights, and a name that perfectly captured how this year felt. Stuck between worlds, building something real in a space that doesn’t fully exist yet. That image (and moment) stuck with me. I had a few conversations this year with freelancers and small agency owners who are 10–20 years older than me. Many of

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Clearscope Review 2025: How I Use It to Rank On Google, Influence LLMs, and Build Content Moats

Jessica Malnik October 3, 2025

SEO isn’t dead. It’s evolving. And in 2025, you aren’t just competing for the top spot on Google and Bing rankings anymore. You’re competing for visibility inside AI chatbots and LLM answers, which means content optimization has to go beyond stuffing keywords into a headline or regurgitating the top 5 results on “Google.” That’s why Clearscope’s latest release caught my attention. They’ve doubled down on being an AI-powered platform built for content teams who need to win across multiple surfaces: search results, AI answers, and even those real-time recommendations that decide which articles get cited. I’ve used Clearscope off and

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How a marketing leader turned a stalled website project into a strategic messaging reset

Jessica Malnik May 12, 2025

Ashley wasn’t looking for a copywriter. She was gearing up to fix her org’s homepage, a long-overdue project for a fast-growing skincare membership association. But what started as a “let’s clean up the copy” initiative quickly turned into something messier: She didn’t want to throw more words at the problem.  “There were no patterns at all,” she said. “It was like people are lost in the woods, and we are not giving them a flashlight.”  She wanted clarity and a messaging partner who could help her team find it before they wandered too far down the wrong path. Fixing a

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From SEO traffic to actual marketing traction

Jessica Malnik April 28, 2025

This SaaS founder had done something most early-stage teams struggle with for years. He built an actual inbound engine. No agency. No paid ads. No growth hacks. Just focused, consistent SEO work that drove thousands of visitors to the site every month. On paper, it looked like it was working. Traffic without trust is a dangerous illusion. It looks like momentum on paper, but behind the scenes, it quietly bleeds time, money, and good prospects. That’s because this traffic wasn’t turning into leads. Bounce rates were high. The sales conversations that did happen weren’t going anywhere. And the homepage read

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