Content strategy and copywriting for remote work and ecommerce software companies (and the service providers that support them)

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My theme for 2025 – Connection

For the past 11 years, I’ve shared my theme for the year in a blog post. It’s a tradition that started as a way to reflect on what worked, what didn’t, and what I want to focus on moving forward. In 2024, my theme was sustainability. At the start of the year, I had grand plans to work smarter and create systems that wouldn’t burn me out. It felt ambitious yet doable. But now, as I look back, one uncomfortable truth keeps circling back. It stems from this quote that I heard from Andrew Wilkinson, “The definition of insanity is

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Reflecting on my 6th year In business

After six years of running my business, I’ve realized I thrive in environments where I can take ownership and drive impact. In a large corporate role, I probably wouldn’t last a week for taking too much initiative. Lol. But as a founder partnering with other founders and lean marketing teams, I get to focus on what I do best—conversion content marketing strategy and copywriting—to help clients communicate their value and achieve measurable growth. Bonus: I get to skip the pressure (and panic-inducing hives) of climbing a career ladder to a CMO corner office I never wanted. The year of sustainability 

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My Theme for 2024 – Sustainable

One of my favorite yearly rituals is reflecting on the past year and choosing a theme for the year ahead. Last year, I was all in on leveling up. But if I’m keeping it real, my biggest level-up turned out to be in my ability to overthink. So, yeah, not great. Despite my overthinking, I still managed to have some BIG WINS in 2023, even if it wasn’t as straightforward as I’d hoped. I hinted at some of them in my 5th business anniversary post, but some of my faves were: But I also faced more challenges than I did in 2021 and

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Reflecting on my 5th Year In Business: Top Highlights and Lessons Learned

1,825 days.  Or, 5 years. I’ve been running a business for 5 years now. That’s longer than any single individual job I’ve ever had. In fact, I have clients that I’ve been working with longer than any individual W-2 job I’ve ever had.  This year was the weirdest year I’ve had in business full of as many – if not more – ups and downs as my first year in business. But, I also realize that’s the reality I signed up for when I broke away from corporate employee life. The ups and downs make this entrepreneurial journey, dare I

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