Content strategy and copywriting for remote work and ecommerce software companies (and the service providers that support them)

One of my favorite yearly rituals is reflecting on the past year and choosing a theme for the year ahead. Last year, I was all in on leveling up. But if I’m keeping it real, my biggest level-up turned out to be in my ability to overthink. So, yeah, not great. Despite my overthinking, I still managed to have some BIG WINS in 2023, even if it wasn’t as straightforward as I’d hoped. I hinted at some of them in my 5th business anniversary post, but some of my faves were: But I also faced more challenges than I did in 2021 and

1,825 days.  Or, 5 years. I’ve been running a business for 5 years now. That’s longer than any single individual job I’ve ever had. In fact, I have clients that I’ve been working with longer than any individual W-2 job I’ve ever had.  This year was the weirdest year I’ve had in business full of as many – if not more – ups and downs as my first year in business. But, I also realize that’s the reality I signed up for when I broke away from corporate employee life. The ups and downs make this entrepreneurial journey, dare I

I’ve partnered with close to a hundred companies in the last decade, and these are some common traps that I see founders run into when they are ramping up their content marketing efforts.

Let me preface by saying I’ve easily ghostwritten thought leadership posts for hundreds of founders and executives in my career. (I’m even working on some posts as we speak!)   In my experience, most people approach thought leadership content all wrong and then they get turned off by it and think it is not worth doing at all. First, great thought leadership content is all about the quality of your ideas. (Or put another way, it is about your thinking, not your words) Sure, it needs to be grammatically correct and not riddled with spelling errors, but you can hide mediocre