Content strategy and copywriting for remote work and ecommerce software companies (and the service providers that support them)

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How a marketing leader turned a stalled website project into a strategic messaging reset

Ashley wasn’t looking for a copywriter. She was gearing up to fix her org’s homepage, a long-overdue project for a fast-growing skincare membership association. But what started as a “let’s clean up the copy” initiative quickly turned into something messier: She didn’t want to throw more words at the problem.  “There were no patterns at all,” she said. “It was like people are lost in the woods, and we are not giving them a flashlight.”  She wanted clarity and a messaging partner who could help her team find it before they wandered too far down the wrong path. Fixing a

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From SEO traffic to actual marketing traction

This SaaS founder had done something most early-stage teams struggle with for years. He built an actual inbound engine. No agency. No paid ads. No growth hacks. Just focused, consistent SEO work that drove thousands of visitors to the site every month. On paper, it looked like it was working. Traffic without trust is a dangerous illusion. It looks like momentum on paper, but behind the scenes, it quietly bleeds time, money, and good prospects. That’s because this traffic wasn’t turning into leads. Bounce rates were high. The sales conversations that did happen weren’t going anywhere. And the homepage read

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My theme for 2025 – Connection

For the past 11 years, I’ve shared my theme for the year in a blog post. It’s a tradition that started as a way to reflect on what worked, what didn’t, and what I want to focus on moving forward. In 2024, my theme was sustainability. At the start of the year, I had grand plans to work smarter and create systems that wouldn’t burn me out. It felt ambitious yet doable. But now, as I look back, one uncomfortable truth keeps circling back. It stems from this quote that I heard from Andrew Wilkinson, “The definition of insanity is

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Reflecting on my 6th year In business

After six years of running my business, I’ve realized I thrive in environments where I can take ownership and drive impact. In a large corporate role, I probably wouldn’t last a week for taking too much initiative. Lol. But as a founder partnering with other founders and lean marketing teams, I get to focus on what I do best—conversion content marketing strategy and copywriting—to help clients communicate their value and achieve measurable growth. Bonus: I get to skip the pressure (and panic-inducing hives) of climbing a career ladder to a CMO corner office I never wanted. The year of sustainability 

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My Theme for 2024 – Sustainable

One of my favorite yearly rituals is reflecting on the past year and choosing a theme for the year ahead. Last year, I was all in on leveling up. But if I’m keeping it real, my biggest level-up turned out to be in my ability to overthink. So, yeah, not great. Despite my overthinking, I still managed to have some BIG WINS in 2023, even if it wasn’t as straightforward as I’d hoped. I hinted at some of them in my 5th business anniversary post, but some of my faves were: But I also faced more challenges than I did in 2021 and

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