Jessica Malnik

Content strategy and copywriting for remote work and ecommerce software companies (and the service providers that support them)

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Featured Posts

My process for ghostwriting thought leadership content

Jessica Malnik April 6, 2023

Let me preface by saying I’ve easily ghostwritten thought leadership posts for hundreds of founders and executives in my career. (I’m even working on some posts as we speak!)   In my experience, most people approach thought leadership content all wrong and then they get turned off by it and think it is not worth doing at all. First, great thought leadership content is all about the quality of your ideas. (Or put another way, it is about your thinking, not your words) Sure, it needs to be grammatically correct and not riddled with spelling errors, but you can hide mediocre

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How to Write a Great B2B Blog Post Intro

Jessica Malnik March 26, 2023

One would imagine that blog post introductions need to be tighter, more interesting, and more relevant to the reader. Instead, most intros sound like college research papers—dry, generic, and repetitive. And, unfortunately for these brands, I’m not the only one who’s noticed. Every time I attend a conference or launch a thread on social media, I receive tons of comments from marketing peers who agree that B2B blog posts lack one key ingredient: a unique, attention-grabbing introduction. I’d like to help with that. If you’re also sick and tired of the college essay conundrum that’s been plaguing B2B blog posts,

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My Theme for 2023 – Level Up

Jessica Malnik January 29, 2023

For the past 9 years, I set aside time in late December to reflect on the past year and choose a theme for the year ahead.  Last year, my word was Adventure. For 2023, my theme is Level Up. ✨ Now for some of the cons: So why did I make my word for 2023—level up—and what exactly do I want to achieve this year? Up until 2022, the only way that I’ve been able to increase my revenue was to work more. This leads to a tenuous relationship between making more money and overworking. This was the first year that

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Reflecting on my 4th Year In Business: Top Highlights and Lessons Learned

Jessica Malnik December 26, 2022

Four years and one month  . . . this is how long I’ve been running my content marketing business.  I’ve now been working for myself longer than any individual job I’ve ever had.  When I went out on my own in November 2018, my goal was to build a sustainable business for the long haul. This goal remains unchanged.  Here is a recap of some key highlights and lessons learned in year 4. Seek out More adventures I went into my fourth year in business with my 2022 theme of adventure. I wanted to dive in and experience new things

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The No-Fluff Small Marketing Team Guide: How to Avoid 7 Content Marketing Traps

Jessica Malnik November 1, 2022

I’ve partnered with close to a hundred companies in the last decade, and these are some common traps that I see solo in-house marketers and tiny in-house teams run into when they need to hire agencies, consultants, and freelancers as they scale up. PROBLEM: Trying to create thought leadership content out of thin area Way too many marketing teams just summarize and report on the top 10 articles on a topic and call it thought leadership. Real thought leadership has to have a strong POV and some originality nugget. Instead, hire great thinkers and interviewers, who can write. Compelling thought

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