“I can tell you that my mom has zero buzz, but when she says something, I listen.” -Tony Hsieh
What are you doing to generate BUZZ for your marketing initiatives? Is it a Facebook thing, Twitter, a new strategic banner ad campaign, traditional PR?
Ask yourself this, and be honest. How’s it working out for you?
So many times, marketers become so obsessed with the numbers game and driving as much buzz as possible that they lose sight of their original goal. Who cares that you spent X amount of dollars on a new banner ad campaign that got your company 200,000 or so new Facebook likes, if none of those people come back to that page ever again.
Instead of generating buzz at any cost imaginable, focus on relationship-building and earning your core community’s trust. That’s what is going to instill loyalty and increase your bottom line.
How do you build trust?
Trust is earned. It’s not an entitlement. You earn trust from being authentic and engaging with your community. Authenticity comes from being legitimately real and talking like a freaking human being not like a brand. With that, you also have to engage and get ready for this, listen. Listen to what your community is saying and then reply and engage them. That’s how you will build trust.
